
Join 2000 delegates from around the world at The Premium Online Event for accountants.
- Discover strategies that work.
- Interact in real time-with 12 premium speakers.
- Workshops and discussions make implementation immediate and the results rapid and real.
- Access to the exhibition hall to meet and network with all the industry players.
- Day 2 will provide 4 x roundtable workshop sessions with all of our speakers.
Hard-hitting, fast-paced, results-oriented and forward thinking - The Premium will change the way you act, implement and succeed!
Visit The Premium website!
Learning objectives
By the end of this event the participant should:
- Be equipped with real, implementable ideas that will make an instant impact on their practices.
- Understand practical & powerful success strategies for accountants.
- Immediately be ready to implement strategies that give rapid and real results.
Day 1 Agenda
8:30am The Diamond Standard Martin Bissett (Scotland)
INTELLECTUAL CAPITAL (New Concepts, Added-value Services)
9:00am Land 2 New Clients a Month with a Killer LinkedIn Profile James Molfetas (South Africa) 9:30am Your Best Clients: from neglect to nurture Jeff Borschowa (Canada) 10:00am Global Perspective with Local Relevance: revenue streams for accountants
James Molfetas & Martin Bissett
10:30am The Mentalist Larry Soffer 10:35am Exhibitor Break
SOCIAL CAPITAL (Practice Development, Marketing, Business Development)
11:00am The Mentalist Short Performance Larry Soffer 11:10am Finding your Niche Carl Reader (England) 11:40am The 7 Avenues of New Fees Martin Bissett (Scotland) 12:20pm Principles of Engagement Caryn Maitland (South Africa) 12:50pm Lunch Break
TECHNOLOGICAL CAPITAL (Software, apps, workflow etc)
1:20pm The Mentalist Short Performance Larry Soffer 1:30pm Digital Change to Drive Greater Client Experience Will Farnell (England) 2:00pm CRM vs Relationship Intelligence Brian Coventry (Australia) 2:30pm Tech Talk Willem Haarhoff (South Africa) 3:00pm Exhibitor Break
HUMAN CAPITAL (Recruitment, Retention, Leadership, Career path)
3:10pm The Mentalist Show Larry Soffer 3:30pm Leadership Pains: Learn to Grow During and Through the Pain of Leadership Max Moyo (South Africa) 4:00pm Asking yourself a Better Quality Question: Not How – Who? Des O’Neil (Ireland) 4:30pm S.T.A.R. Training: Creating a Culture of accountability Roger Knecht (USA) 5:00pm Exhibitor Break 5:20pm Closing Remarks Max Moyo (ZA) 5:30pm – 6:30pm Virtual Cocktail Party Singer: Jacques Terreblanche
Day 2 Agenda
8:30am Reach your Diamond Standard Martin Bissett 9:00am Intellectual Capital - Q&A | Live speaker/audience interaction James Molfetas (ZA); Jeff Borshowa (Can); James Molfetas & Martin Bisset 09:45am Exhibitor Break 10:00am Social Capital - Q&A | Live speaker/audience interaction Carl Reader (Eng); Martin Bissett (Sco); Caryn Maitland (ZA) 10:45am Exhibitor Break 11:00am Technological Capital - Q&A | Live speaker/audience interaction Will Farnell (Eng); Brian Coventry (Aus); Willem Haarhoff (SA) 11:45am Exhibitor Break 12:00pm Human Capital - Q&A | Live speaker/audience interaction Max Moyo (ZA); Roger Knecht (USA); Des O’Neil (IRL) 1:00pm Closing Remarks
Martin Bisset, Max Moyo
1:30pm Exhibition Hall Opening for 2021 Max Moyo
Obtaining your CPD certificate
Depending on which webinar you attend, you will qualify for 1 - 3 CPD hours with your professional body including: ACCA, SAICA, AAT, SAIPA, SAIBA, IAC, CIS, ICBA, LSSA, FPI, and the IBA. The SAAA CPD policy is compliant with IFAC IES7 and is recognised by all relevant professional bodies.
All attendees are issued with a CPD certificate available in an online profile.
About the presenters
Martin Bisset (Scotland) - Upward Spiral Professionals & The Bisset Group)
James Molfetas (South Africa) - Upward Spiral Professionals & RegularClients.Com
Brian Coventry (Australia) - whyEnvision Limited & Symphony APS
Carl Reader (United Kingdom) - Practice Ignition EMEA & Africa
Caryn Maitland (South Africa) - Maitland & Associates
Will Farnell (England) - Farnell Clarke Limited
Des O'Neill (Ireland) - Profit Pro
Roger Knecht (USA) - Universal Accounting
Max Moyo (South Africa) - Ignite My Potential
Who should attend?
The following persons will benefit from attending this webinar:
- Professional Accountants including: RA(SA), CA(SA), PA(SA) and BAP(SA);
- Audit practice owners/managers; and
- Business owners.
Price
- R 1 150.00 (Including VAT) SAAA Members
- R 1 437.50 (Including VAT) Non-SAAA Members
- Group discount: Only for groups of 10+. Register 10 and get 1 free (e.g. pay only for 9). Registration will be R1,000 pp so total will be R10 350 (vat inc)
- International fees: GBP 125.00
- International fees: US$ 125.00
Steps to register for the event:
If you already have a profile, login and register for the webinar.
If you don’t have a profile, create a free profile then login and register for the webinar.
Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series).
Click here to find out about the Technical Resource Centre & CPD Subscription options.
Additional material
By attending this webinar you will be provided with:
- Summarised slide presentation.
- Reference documents and/or course material where available.
- You can ask questions during the webinar and you will also have access to me the presenter after the webinar.



